Cover Rationale
The design uses overlapping
bands in different shades of
gold, the universal colour of
quality and achievement. These
bands represent the many
different levels and areas in
which we have achieved or
seek to achieve improvements,
while the use of gold underlines
our corporate objective of
attaining “gold standards” of
performance and productivity.
The gold bands combine to
depict an eye, symbolising
organisational focus, while the
image “seen” by the eye is of
course the very core of our
business - oil palms and the
fruits they yield.
